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Shangri-La unwraps updated website
Shangri-La Hotels and Resorts has unveiled a revamped website together with the launch of #LovingTheMoment Instagram initiative to encourage travellers to share photos of their location.
"This is just the beginning of an exciting line-up of digital and social initiatives that we will be rolling out in the coming year to create richer user experiences for our guests," said Michael Leong, director of corporate digital marketing at Shangri-La Hotels and Resorts."
Leong said the images featured on the new website "were carefully selected to illustrate the story of each hotel and reflect the romance of travel".
Shangri-La is asking travellers to share photos that tell a story about cities they visit. Photos of food and places are encouraged.
The new website features a booking engine that was tested by Shangri La.com users for four months to help ensure a more convenient confirmation process.
For travellers on the go, mobile versions of Shangri-La.com have been created for iPhone, Android and Blackberry users.
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