Shearings Leisure Group has appointed Neil Hardy to the newly created role of digital director.
Shearings says Hardy, who joins on April 30, is a key appointment as the group looks to grow its digital footprint.
Hardy brings has worked in online, commercial and marketing within the travel industry.
He has held senior leadership positions at TUI Travel, Page & Moy, Co-operative Travel and most recently at Icelolly.com where he was commercial and product director.
This newly created role will focus on the online areas of all the brands within Shearings Leisure Group. Neil will work closely with the groups’ marketing and ecommerce teams and use his experience to drive improvement and digital excellence.
Richard Calvert, CEO of Shearings Leisure Group said: "I am delighted to have someone of Neil’s experience and track record joining us.
"Our group has a diverse set of specialist brands and our focus on digital growth for each of these is core to our strategy.
"Neil will work closely with our ecommerce and marketing teams in accelerating the already impressive progress that has been made in this area over the last 12 months"
Neil Hardy said: "Shearings Leisure Group has seen some impressive growth recently in the digital area, and I look forward to working with colleagues to accelerate the digital strategy on a fantastic range of specialist brands."
