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Single portal for round the world flight bookings

Tuesday, 21 July 20093 min read

Round the world tickets on Star Alliance airlines are being made available to book online.

Only planning a round the world journey on the website was possible previously. Pricing and ticketing had to be handled at airline call centres, ticket offices or travel agents.
The new “Star Alliance Book and Fly” allows users to plan, book and buy round the world tickets via the internet.
Flight options for each leg of the journey are displayed from real time availability. Additional options, such as travel in premium economy class cabins, can be selected at the applicable surcharge.
The sales channels will continue to offer the Star Alliance Round the World fare, in addition to the website.
Vice-president commercial Christopher Korenke said: “Star Alliance Book and Fly has transformed our website into a sales channel for the Star Alliance Round the World fare. Customers can now plan, book and buy through the web at their convenience.
“On the technological side, the implementation of an automated tool to process very complex routings is truly an outstanding achievement.”
by Phil Davies