Starwood Hotels and Resorts Worldwide is taking its funky W brand to the Netherlands.
The W Amsterdam, scheduled to open in the autumn of 2015, will be on the city’s prestigious Dam Square, behind the Royal Palace and steps from the canal district.
Owned by STAG Europe (Grafenau) BV, the hotel will have 169 guestrooms, including 10 suites and one Extreme Wow Suite (the brand’s answer to a Presidential Suite).
The hotel lobby, known as the W Living Room, will be on the rooftop where guests can check-in and enjoy a cocktail.
W Amsterdam will occupy a former Telephone Exchange building, a historic property constructed in the Amsterdam School style of architecture.
It will become the seventh W Hotel in Europe and the 46th worldwide. There are 20 more in development.
