United Kingdom
United States
Asia Pacific
Starwood unveils a new Element
A new extended-stay hotel brand called Element is being launched by Starwood Hotels.
A brand extension of Westin Hotels, up to 500 Element properties worldwide are envisaged.
Starwood estimates that one million of its guests used an extended stay hotel in the last year, enough to support more than 150 element properties in the US alone.
The first property is due to open in Lexington, Massachusetts in early 2008.
The brand’s growth strategy targets locations in proven markets – urban centres, corporate business parks, airports, resorts and lifestyle centres, Starwood said. Hotels will be introduced in major destinations in Asia, Europe, Africa, the Middle East, South America and North America.
“The level of developer interest—before the brand even had a name—is unprecedented,” claimed Raymond Gellein, Jr., president of Starwood’s global development group. “The large market for the concept and the brand’s efficient design, coupled with the strength of Starwood’s marketing platform and Westin’s history of innovation, have generated significant attention.”
Report by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel