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Stena Line sees record passenger numbers
Stena Line has seen record passengers on its Harwich-Hook of Holland route in the first six months of 2012 – the highest since the launch of the current timetable five years ago.
The ferry operator increased overall number of passengers across the North Sea for the January-June period by 1.9% and numbers of cars by 1.7%.
This represents a year-on-year increase of 4,000 passengers and 800 cars.
Stena Line saw particularly strong sales in the rail and sail ‘dutchflyer’ sector, where it increased numbers by 7% for the six months. This increased to a 11% growth for the April to June period.
Since February 2012 Stena Line has worked with rail operator Greater Anglia, which provides the train service from East Anglian stations to Harwich International.
Lars Olsson, Stena Line’s general manager for travel on the North Sea, said: "We’re acutely aware of the difficult market conditions and have worked smartly to strengthen demand, despite the context of a slip into the UK’s first double-dip recession since the 1970s.
"Stena Line expects the sea transport sector to remain volatile throughout 2012 so will redouble its efforts, notably around the 50th anniversary of the company’s founding, this September."
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