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STR sees across the board hotel improvement

Tuesday, 5 July 20113 min read

Hotel performance is improving nationwide with all three performance metrics last month showing increases, says global hospitality consulting firm STR.

In year-over-year national comparisons, occupancy rose 2.8 percent, to 71.6 percent; the average daily rate increased 3.3 percent, to US$102.33; and revenue per available room finished the week up 6.2 percent, to $73.30.

The largest upticks in each category:

  • Dallas had an 11.5 percent increase in occupancy.
  • Properties in the San Francisco/San Mateo region experienced an ADR increase of 16.9 percent, hitting $153.55.
  • San Francisco/San Mateo also experienced a significant increase in RevPAR, which was up 22.9 percent, to $138.19.

By David Wilkening