Travel chiefs are to attend an urgent roundtable meeting with shadow tourism minister Tobias Ellwood to discuss the impact of swine flu on the business.
The industry has said it needs some clarity on how to deal with the pandemic and what preparations it needs to make.
The meeting will be attended by representatives from Visit Britain, Visit London, The Tourism Alliance, the British Hospitality Association, the travel industry and the health service.
The Department of Culture Media and Sport has just had a meeting of the Tourism Industry Emergency Response group following concerns raised by Ellwood with the Culture Secretary.
Said Ellwood: “We are already seeing some evidence of British tourism being affected by headlines about the swine flu pandemic. It is therefore essential to develop a strategy to ensure both domestic and overseas visitors recognise that Britain remains a safe place to visit and we are very much open for business.”
By Dinah Hatch
