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TC gives more focus to high street
Thomas Cook says it is bucking the industry trend by investing in the high street.
The travel group says it is creating up to nine senior sales roles to boost high street sales. The sales managers will oversee strategy by helping high street consultants in its 615 stores to tailor products to a specific market and to help turn around stores that are under-performing. Thomas Cook says the move is part of its new “one size does not fit all” strategy.
Up to four heads of sales appointments will be made with responsibilities split between the north and south, and up to five regional sales managers will be located throughout the country.
Thomas Cook managing director of sales, Steve Finlan said: “In my experience retailing works best when field leaders can be in-store often to support their teams and develop local strategies.
“Thomas Cook is extremely committed to its stores and the changes we are putting in place will enable us to continue to improve customer service at a local level and strengthen our offering on the high street.”
The group says it will confirm the appointments shortly and will start operating under the new structure from 2 November.
Report by Ginny McGrath
Ginny McGrath
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