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The Price is right for Aussie travellers
The price of a holiday is the most important factor for Australians deciding where to spend their winter break, a new survey has found.
About 39 percent of the 1200 survey respondents said they didn’t care whether they went to hot or cold climates, as long as the price was right.
About 34 percent said they would prefer to holiday in the snow, well ahead of the 26 percent who said they wanted to escape the cold and travel north for their winter break.
The survey was conducted from the start of June by totaltravel.com.
“Traditionally holiday-makers at this time of the year are strongly divided between the snow and the beach as their preferred destination. But this survey shows price has now become the number one factor in deciding where people choose to holiday in winter,” website spokesman Paul Fisher said.
Mr Fisher said results from previous surveys by the website had also shown Australians were becoming increasingly price sensitive when planning travel.
Graham Muldoon
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