Thomas Cook can now offer dynamic packages direct from its ThomasCook.com website using Flexibletrips – the specialist dynamic package brand.
The operator is to offer more flexible holiday options than the traditional seven or 14 night packages with the help of software company Multicom.
Multicom engineered the technology to allow the dynamic components to be scanned and fed into the Thomas Cook site.
Multicom managing director John Howell said: "Through our existing relationship with the specialist business Flexibletrips we were able to design the system to deliver the solution for Thomas Cook.
"As a result dynamic packages have in effect come full circle and are now providing the elements for package holidays!"
Thomas Cook’s Matt Smith Head of IT added: "Multicom has helped to identify and implement a solution to bridge the gap between airline capacity, beds and durations to provide greater flexibility, access to package destinations previously not featured, more hotel choice and a better range of flight options which ultimately provides better choice for our customers by utilising the technology that powers the Flexibletrips business."
