There are countless studies and reports touting how critical it is for hotels to be active with blogs, search engines, email and social networks. Yet many hoteliers are still very skeptical about new media and Internet advertising. With empty rooms to fill in 2010, perhaps more hotels will warm up to these online hotel marketing programs:
1.Rethink your Distribution. Partner with people that produce results. Grow your bookings through a combination of targeted banners, text links and emails. Distribution does not just mean listing on Expedia anymore. Look at meta search players and travel sites to fish in new ponds.
2.Stop ignoring the power of Viral Marketing. This year it’s about engaging potential customers using online videos, podcasts, blogs, games and social networks. All of these areas allow users to spread the word about your hotel as they share it with their friends.
3.Participate in Social Networks…please let me know if you would like me to send the full article!
