Tourism Ireland is to launch a new website after acquiring the domain name ‘Ireland.com’ from the Irish Times newspaper.
The move is part of a redevelopment of Tourism Ireland’s suite of websites designed to capitalise on the growing importance of the Internet and social media in travel.
Tourism Ireland’s new website will be unveiled to tourism industry leaders at the launch of the organisation’s 2013 marketing plans towards the end of the year.
It will roll out across top tourism markets soon after. The new website will support 11 different languages and more than 30 individual markets.
Niall Gibbons, CEO of Tourism Ireland, said Tourism Ireland’s Facebook audience is the third largest in the world for tourism bodies after Australia and Spain.
