Tourist Boards Online Marketing

Dear Sir, Your article featured on June 26th entitled ‘Tourist Boards Slammed for Ignoring the Web’ has sparked continued anger amongst our members. Regrettably this reflects a total lack of comprehension as to the full function and services offered by a tourist board. Furthermore, it does nothing to consider what proportion individual UK tourist office representatives now attribute to web marketing from their annual marketing budgets, or indeed offer as support for their leading tour operators online marketing campaigns. All the ANTOR members websites are featured on www.antor.com, which was re-launched on June 17th (TravelMole June 19th ‘ANTOR Plans Collective Push’). While you may have been reporting the opinion of Paul Riches, you may well have done better to have spoken with a number of tourist boards to validate the comments. Yours faithfully, Tracey Poggio ANTOR Chairman [email protected]