Holidaymakers booking domestic trips are not only waiting until the last minute, but sticking to a fixed budget, according to Hoseasons.
The group has 27,000 self catering properties in the UK and Europe and managing director Geoff Cowley said that booking patterns had changed this year.
“It’s getting later, shorter and nearer as far as bookings are concerned,” he said.
“Some people know what they want and book early, but a lot of people ring up and say ‘what have you got for tomorrow?
“They also have a fixed budget. They’ll say ‘I’ve got £500, what can you do for me?’”
At the ABTA Convention, Hoseasons launched a product called Evermore Holidays, comprising six upmarket lodges across England, offering consistent standards.
Cowley said it had enjoyed considerable success with other products targeted at various groups, such as Autograph lodges for couples and ‘Go Active’ accommodation for people who want to stay in an area offering various activities.
By Jeremy Skidmore
