.travel internet domain poised for launch

Monday, 30 Sep, 2005 0

The limited debut of the .travel internet domain, is set for Monday prior to the official launch planned for January 2006.

Ron Andruff, president and CEO of New York-based Tralliance Corporation, said: “The limited launch is a significant step in the creation of an industry-wide infrastructure that will empower the broad spectrum of the industry – from the smallest to the largest players – to promote their products and services within a universal framework on the internet.

“The limited launch will serve as a preview of the influential role .travel can be expected to play as a key influencer of future travel consumer behaviour.”

The limited launch will be conducted for 90 days to confirm and demonstrate that all .travel systems are operating and functioning as planned. The initial launch phase is a requirement of the Internet Corporation for Assigned Names and Numbers (ICANN), an internationally organized, non-profit corporation that maintains oversight responsibility for the internet.

Since July 1 .travel pre-authentication has been taking place through more than 30 leading travel trade associations around the world, and more recently through Dun & Bradstreet.

“The response to .travel continues to increase in volume and enthusiasm,” Andruff claimed. “Thousands of .travel registrants, representing virtually all components of the travel industry, from entire nations to individually-owned travel service providers, have already been authenticated and will be able to apply for their .travel domain names as of October 3.”

Tralliance is a subsidiary of theglobe.com that, as the .travel registry, develops products and services to promote e-commerce for travekl and tourism companies on the internet.

Report by Phil Davies

Phil Davies

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