Travel Nevada has unveiled a new brand campaign with the slogan ‘GET A LITTLE OUT THERE’.
The new campaign aims to change the perceptions surrounding the state, to show there is much more to the state than Las Vegas and Reno.
It highlights key attractions that resonate with the wild-at-heart.
The campaign incorporates attractions for all types of travellers to enjoy, from outdoor adventures and outdoor art exhibitions to road trips and rock climbing.
Nicole Orsua, Chief Industry Development Officer at Travel Nevada said, “It inspires travellers to explore Nevada’s wild side, from the state and national parks, and historic ghost towns, to embarking on one our epic 10 road trips”.
Nevada offers visitors a rich history and diverse culture. ‘The Silver State’ is also home to a variety of natural wonders including the Valley of Fire State Park, Lake Tahoe and Great Basin National Park, as well as quirky ghost towns.
This year welcomes a new route from Manchester to Las Vegas with Virgin Atlantic, and celebrates the 160th anniversary of the state.
Visit travelnevada.com for more information.
