Capela launches specialist travel PR training courses in London in June:
Maximising your travel PR (10 June)
This one day course is led by Phil Davies, Travelmole editor and former editor of Travel Trade Gazette. Phil is a renowned travel journalist, highly respected throughout the industry and accomplished in both trade and consumer press. He will give you the inside track on managing media relations, press releases, working with a PR agency, special events and a whole lot more!
Planning your PR campaign (24 June pm)
This half-day course demonstrates the importance of planning your campaign and guides you expertly through the essential stages, from a PR audit, through objectives, strategy and tactics, to evaluation techniques. It is led by Gary Grieve, CIM-qualified tutor and travel marketer.
Both courses are suited to PR and marketing teams for hotels, tour operators, destinations, airlines, travel agents, attractions, and even PR agencies.
For more information contact Capela Travel Training on 01223 208629 or see www.capela.co.uk
