TravelMole Media Group and travel industry social media specialist Ginger Juice have signed a strategic partnership.
The partnership will bring together TravelMole’s global reach on web and email with Ginger Juice’s expertise in delivering social media activity to offer a powerful marketing tool for travel brands.
TravelMole.com was established in 1998 and was the first online community for the travel and tourism sector.
Today TravelMole.com and TravelMole.TV publish 15 international eNewsletters and broadcast hundreds of videos to over 450,000 travel and tourism industry professional registered members and subscribers.
Ginger Juice, which launched three years ago, provides smart social media solutions for travel brands and works with start-ups through to well-established global brands.
The company has seen rapid growth thanks to the ever-increasing demand for effective social media campaigns, training and strategic guidance.
TravelMole MD Graham McKenzie said: "We have long sought an expert partner to assist us with our long-term business goals within the field of social media and Ginger Juice fits the bill on so many levels.
"It’s obvious that pure publishing, be it print or online, will no longer fully satisfy the consumer or the travel trade professional. A complete marketing strategy needs to incorporate social media too. This alliance extends our marketing reach and capabilities globally and we could not be more pleased."
Bruce Martin, Ginger Juice MD, added: "Travel professionals increasingly turn to social media for news, insight and entertainment, so by combining TravelMole’s unbeatable global reach on web and email with Ginger Juice’s expertise in harnessing the power of social media advertising and creative campaigns, we are able to offer travel brands a unique digital marketing solution, fit for 2017 and beyond."
The partnership will be officially launched at next week’s World Travel Market in London.
