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Trident Hilton hotels in India rebranded
Eight Trident Hilton Hotels in India have been rebranded as Trident Hotels.
The rebranding has been undertaken after the Oberoi Group terminated an alliance with Hilton International.
As a part of the rebranding, Trident Hotels also launched its own dedicated GDS chain code “TH†instead of the Hilton International code “HLâ€.
With the termination of a strategic alliance with Hilton after four years, in addition to planning, staffing and operating the hotels, Oberoi also supports the sales and marketing of Trident Hotels worldwide.
The Trident hotels are in Mumbai, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. The Hilton Towers in Mumbai is now the Trident, Nariman Point, Mumbai.
Trident president Rattan Keswani said: “Trident hotels are five-star hotels that are acknowledged for offering quality and value.â€
by Phil Davies
Phil Davies
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