TripAdvisor is the largest stand-alone travel website in the UK , according to recent statistics.
ComScore, looking at traffic data, reports that TripAdvisor has experienced a 22% increase in traffic year on year from July 2010 to July 2011.
The website has also seen growth internationally with sites now available in 30 countries.
TripAdvisor offers travellers more than 50 million reviews and opinions of hotels, restaurants and attractions as well as candid traveller photos.
But the website is currently being investigated by the Advertising Standards Authority after thousands of hoteliers claimed some reviews were misleading and fraudulent.
By Diane Evans
