Trip.com Group has teamed up with Live Nation Asia in a multi-year strategic partnership to integrate travel and live music experiences.
Launching across Hong Kong/Macau, Singapore, Thailand, South Korea and Mainland China, the collaboration will allow fans to plan concert-focused trips, combining exclusive presale access to shows with flights, hotels, and curated local experiences.
This partnership marks Trip.com Group’s first step into the live entertainment travel space.
According to Trip.com’s Momentum consumer survey, nearly 66% of Asia Pacific travellers are willing to travel internationally for concerts, with Gen Z and Millennials leading the trend.
In Singapore, hotel bookings tripled during Lady Gaga’s Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure.
Artists are also adding shows in cities like Singapore, Bangkok, and Seoul.
“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Bo Sun, Chief Marketing Officer, Trip.com Group.
“Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations.”
The partnership also creates room for collaboration with local hotels, attractions, and tourism stakeholders in these markets, building concert-driven products and experiences.
The first launch under this partnership featured exclusive bundled experiences for K-pop powerhouse TWICE’s tour in Hong Kong.
As the Official Travel Partner of the TWICE
Similar bundles and early access will roll out across five markets in Asia, featuring global and regional artists.
Building on its role as BLACKPINK’s Official Sponsor in Bangkok and Hong Kong, Trip.com now also offers presale access for the upcoming BLACKPINK WORLD TOUR
