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TripAdvisor acquires tour aggregator Viator
Tours and activities online platform Viator will become the fourth acquisition for TripAdvisor this year, in a deal worth around $200 million.
The Viator website offers 20,000 tours and activities spanning 1,500 destinations and hosts over 600,000 reviews and photos posted by travelers.
Apart from its online B2C business, Viator also provides tours through 3,000 affiliate partners which include major hotels, travel agents and airlines.
Both parties said the acquisition is expected to be completed in the third quarter of 2014 and adds to TripAdvisor’s acquisitions of lafourchette, Tripbod, and Vacation Home Rentals this year.
"Viator will be a great addition to the TripAdvisor family, as online and mobile bookings for attractions and activities represents a huge opportunity for our business," said TripAdvisor CEO Stephen Kaufer.
"It will provide immediate benefit to our community, whether in the planning phase or on the trip."
Viator has a 250-strong workforce based at its San Francisco HQ and offices located in Las Vegas, London and Sydney.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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