TUI has just rolled out its first Christmas advert campaign, combining Elves, Santa and sunshine.
The ads will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on Channel 4 later in the evening during the final of ‘The Great British Bake off’ and ITV during ‘I’m a Celebrity Get me Out of Here’.
A first from TUI, the Christmas advert short film brings light to the untold story – what happens to the Elves after Father Christmas flies off to begin his deliveries?
To the sound of Ricky Martin’s Livin’ La Vida Loca, the elves board a TUI flight for two weeks of Christmas sunshine.
The advert has been created in partnership with Leo Burnett with Rogue producing the advert and EssenceMediacom delivering media planning and buying.
The elves will also be taking over TUI’s social channels during the festive period as they share ‘holiday elfies’ from their trip.
There will also be a competition on TUI’s social channels to give away 12 TUI holidays and there will be an ‘Elfie AR Filter’ available to use across Instagram and Facebook.
Sara Ali, Director of Brand and Content at TUI UK&I, said: “Our first Christmas campaign celebrates the feeling of downing tools and soaking up some much needed ‘me-time’.”
“We are always looking for different ways to engage with our audience as part of our Live Happy promise, so we’re very excited to spread some festive cheer.”
Award winning London based model-maker, Andy Gent from Arch Model Studio, created each of the ten bespoke puppet elves.
