United Kingdom
United States
Asia Pacific
Uber luring new driver recruits with gaming
Taxi hailing app Uber is taking a different approach to attracting more drivers with the launch of a smartphone based video game for recruits to test their skills on the road.
Exclusively on the iOS platform, UberDrive allows users to transport passengers from A to B on a real map of San Francisco, while earning cash credits to unlock more features.
Uber is hoping the game will spark the interest of users who have not considered working as a Uber driver.
Within the game interface, users can sign up to become drivers and upload personal details.
The game also displays information about landmarks and attractions in San Francisco in order to educate drivers and ‘hone navigation skills.’
It may also be appealing simply for visiting tourists to plan a day of sightseeing in the city.
The game was developed as a side project by Uber employee Mike Truong and Uber says it has only made a small investment in the project.
If it takes off, Uber plans to expand the game to other cities.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Exploring Brooklands Museum with Alex Patterson
Global Tourism Challenges and Upcoming Events: A Conversation with Don Welsh
Peebles Barbeque: A Legacy of Flavor and Tradition
Exploring Bok Tower Gardens with Erica Smith
Rue’s Living Water Boat Cruises: Exploring Winter Haven’s Chain of Lakes
Durango and Silverton Railroad: A Timeless Journey Through History and Scenic Beauty
Walt Leger on New Orleans’ Resilience and Major Events Ahead
Cindy Mackin Shares Estes Park’s Winter Thrills
Mark Jaronski of Explore Georgia on FIFA World Cup 2026
Connecting Small Businesses to Global Tourism Markets: Nate Huff of Tourism Exchange
North Carolina’s Resilience: Wit Tuttell on Recovery and Tourism
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
Royal Caribbean issues Legionnaires’ disease warning
Qatar Airways adding Manchester flights
Jet2 unveils Samos as new Greek destination for summer 2026
EU entry-exit system delayed again
ATC strike in Greece could disrupt flights this week