Beach holidays are still by far the most popular with Brits, according to the latest ABTA survey, which found that interest in city breaks, cultural trips and activity holidays lagged a long way behind.
Of those quizzed, 37% said they most looked forward to sunning themselves on the sand and only 17% chose a city break. A further 11% picked cultural trips and a paltry 8% said they most looked forward to romantic getaways. A rare few, just 4%, chose a sporty holiday.
Beach holidays were the most popular among the 35 to 44 age group, with 44% choosing this type of holiday above any other, while the 45-54 were the most romantic, with 13% of them choosing a mini-break with someone special.
The ABTA Consumer Trends survey also found that the majority of people prefer to holiday with family or their partner. Only 16% said they most enjoyed holidaying with friends and just 9% of men and 2% of women said they preferred to travel alone.
By Linsey McNeill
