Virgin has appointed Reuben Arnold as customer experience director from January, reporting to the chief operating officer.
Reuben, who joins from Eurostar, will report in to COO Steve Griffiths and will be responsible for design, customer experience management, inflight services, on board media and clubhouses worldwide.
Griffiths said: "Reuben brings with him a wealth of experience. He has been very successful in a number of senior management roles and we very much look forward to having him on board.
"As one of the biggest brands and leaders of innovation in the world, customer experience is key to our business."
At Eurostar, Reuben led the company through significant change, including the introduction of a new range of travel classes and heading up the design process for Eurostar’s new fleet.
He has also led the design and build project for Eurostar’s flagship terminal at St Pancras International.
Prior to this he held a number of senior operational management roles including head of customer service and head of on board services.
