Virgin has taken the big screen to the small screen with a new ‘movie style’ safety video.
The airline hopes to grabs passengers’ attention with the new on-board video, created by design agency Art & Graft.
Animated characters take the viewer on a theatrical journey through different movie genres, including film noir and western, to capture the attention of passengers and inform them of the aircraft’s emergency procedures.
Leon Trigg, production manager at Virgin Atlantic, said: "As the pioneers of inflight entertainment, we wanted to create a video that reflected the airline’s love of cinema, whilst continuing to advance our reputation for quality and innovation.
"This video will be watched thousands of times a week, so it was vital it had the cheeky Virgin Atlantic edge we’re known and loved for."
