Virgin America will start flying from San Francisco to Honolulu and Maui later this year.
Beginning November 2, 2015, Virgin will offer a daily service to Honolulu and to Kahului-Maui from December 3, 2015.
Introductory fares are now on sale from $199 one way plus taxes.
"As one of the most popular leisure destinations among Bay Area travelers, we are pleased to announce our new nonstop service to Hawaii," said Virgin America President and Chief Executive Officer, David Cush.
"This marks the next phase of growth for our airline, as we take delivery of new Airbus aircraft and expand our Elevate program with more world-class rewards destinations."
Virgin said Hawaii was the ‘most wanted’ destination for members of its Elevate loyalty program.
"San Francisco is one of our top visitor markets and we look forward to welcoming Virgin America and its guests to the Hawaiian Islands. These flights will generate an estimated $138.6 million in annual visitor spending and $14.8 million in state tax revenue," said David Uchiyama, Vice President, Brand Management of the Hawai’i Tourism Authority.
The nonstop flights will be operated with new Airbus A320 aircraft which the airline will take delivery of later this year.
