Virgin Hotels’ first London outpost is set to open 1 August 2024 in the heart of Shoreditch.
It marks the eighth Virgin Hotels location globally, and the second in the UK.
It will become the 17th property for the wider Virgin Hotels Collection, having just announced a new property in Kenya and following launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.
The hotel is part of a long-term agreement between Virgin Hotels and Reuben Brothers, a real estate investment and development firm. .
The 120-bedroom hotel, located in the heart of Shoreditch, is one of the most striking buildings in London’s East End.
Sir Richard Branson, Founder of the Virgin Group, said: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London.”
“Virgin Atlantic customers have always said to me that we give them a wonderful experience in the sky, but they don’t have the same Virgin experience when they land. Well, we’ve sorted that in Las Vegas, New York, Edinburgh and now London too.”
Virgin Hotels London-Shoreditch will house Spanish restaurant BiBo, a rooftop bar, pool, restaurant, private members club, gym, and treatment rooms.
“This year marks 10 years since the launch of Virgin Hotels.
Virgin Hotels London-Shoreditch bookings will be open in early July for reservations starting 1 August 2024.
