China and Vietnam specialist Helen Wong Tours has included throughout its 2013-2014 brochures a series of quick response (QR) codes that allow smart phone users the chance to watch "virtual tour" video coverage of major areas featured in the programmes.
"Scan the code in the China brochure of our 26-day Splendid Yangtze tour, for example, and you will not only see a map of the route but individual short videos on the major cities visited, including Shanghai, Hangzhou, Xian, Guilin and capital Beijing," said managing director and founder, Helen Wong.
Each video is accompanied by music and commentary and finishes with a call for action phone number.
Departures with a minimum of two travellers will be guaranteed on 10 of the 19 group itineraries.
