Visit Qatar has unveiled its latest global campaign, ‘Surprise Yourself.’
It is part of its mission to attract six million visitors annually by 2030.
The campaign is targeting families, couples, and groups of friends.
The tourism campaign highlights the nation’s unique attractions such as Banana Island, Souq Waqif, and the thrill of dune bashing,
The theme “Moments That Stay With You,” aims to showcase the emotional connections of a visit to Qatar.
It features a modern rendition of Bobby Hebb’s song ‘Sunny.’
The campaign will roll out across 10 international markets on a variety of platforms, including television, social media, digital channels, press materials, and out-of-home advertising.
Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, said: “Qatar connects to over 177 destinations, including the USA, Europe, Africa, and the Middle East. This makes Qatar an ideal choice for visitors seeking a stopover destination or a safe, family-friendly.”
