Every rain cloud has a silver lining and in this case it’s sending more families abroad.
Despite a huge campaign to encourage Brits to have a ‘staycation’ this year, the recent weather is expected to boost overseas tourism as holidaymakers are reminded just how unreliable the British weather is.
Steve Endaoctt , chief executive of the On Holiday Group, claims the recent downpours have caused sales to jump by 40% year on year.
In his blog, he writes: "For once the weather gods have smiled on the industry with the perfect combination of sunshine while families were at work or school, followed by a wet Easter and a constant barrage of grey skies and poring rain ever since.
"Although the Government may be pushing the "Staycation", customers want relaxing sunshine as part of their holiday and the recent weather has rammed home how unreliable the UK weather is.
"They say that every cloud has a "Silver lining" and as we look up at the depressing cloud cover over the next few weeks, think of the job security they may be delivering to some elements of our industry."
Click here for Steve’s blog.
