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WTM partners British Travel Awards
World Travel Market has again agreed to be an official partner of the British Travel Awards.
Previously held on the night of the last Thursday of WTM, the awards ceremony will be staged a week earlier this year on November 6.
WTM chairman Fiona Jeffery said: “WTM is a four day b2b event with a diverse range of destinations and industry sectors on show, and the British Travel Awards, with its established reputation as the largest independent awards ceremony for the industry in the UK, is an appropriate partner.
“We want to associate with the awards to convey the vibrant must-attend experience that WTM has to offer.
“We have introduced some new ideas and delegate-experiences to WTM this year – including the very focussed ‘invitation only’ exhibitor invitee opening day on Monday 10 November. Our presence at The British Travel Awards is a great way of launching these initiatives first-hand to the senior professionals of our industry.â€
British Travel Awards’ CEO Lorraine Barnes Burton said: “Whilst the awards gathers the views and opinions of a wide cross section of travelling consumers in the UK during the months leading up to 6th November, on the night of the event it’s all about networking and business to business interaction.
“Previously we held the awards on the last night of WTM, but by then everyone is sick of the sight of each other – and frankly, networked and partied out.
“Fiona and I agreed that to stage the awards in the week prior to WTM would ensure that we weren’t competing for the attention of industry colleagues in what is already a busy quarter for the sector.
“As an official trade partner to The British Travel Awards and sponsors of the opening ceremony and WTM Deck Bar, they effectively have a ready-made launch party at their disposal and the opportunity to officially welcome those senior colleagues who will undoubtedly be attending WTM week.â€
*For seats and table bookings for the British Travel Awards, go to www.britishtravelawards.com and click on the “Awards Night†tab.
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