Mabrian and The Data Appeal Company will serve World Travel & Tourism Council (WTTC) with data-driven insights for the tourism sector.
Global travel intelligence platform Mabrian, part of The Data Appeal Company – Almawave Group signed a strategic partnership with the World Travel & Tourism Council to provide data-driven insights as a Knowledge Partner.
The collaboration agreement will also see input from the Data Appeal Company – Almawave Group.
Both companies will give WTTC access to their travel intelligence databases, offering in-depth data analysis and insights on key industry trends.
These include air connectivity, traveller’s sentiment and interests, demand profiling, accommodation supply, and event impact analysis.
Virginia Messina, SVP, Advocacy & Communications at WTTC, said: “Data-driven insights are critical to the sustainable growth of tourism. We are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise.”
Under the agreement, WTTC’s research team will have access to the travel intelligence databases from both Mabrian and The Data Appeal Company – Almawave Group.
These insights will support WTTC’s industry research initiatives, policy development, and thought leadership efforts.
“After six years as WTTC Associate, we are excited to strengthen the relationship with this partnership that reinforces our commitment to actionable, relevant, and dependable data intelligence for tourism industry”, said Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian.
