The days when online interaction between travel agents and their customers consisted simply of a few clicks to confirm a booking are increasingly disappearing.
No Surprises
Whatever might have been the case in the past with travel agents operating in specialist sectors of the industry, today the world is different. Holiday providers are desperately keen to win a greater share of bookings and, to do that, they’re looking at two things:
a diversification of the propositions they offer;
their online customer engagement models, seeking to retain the customer for a broader range of engagement and experience.
To read on, see the full article here; Your Travel Website Needs to Be More Than a Booking Engine
