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18-30 plugs into customer base with app launch
Friday, 12 Jul, 2010
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Clients booking an 18-30 holiday can now download a magazine smart phone app called Free with destination information.
The app will detail places to eat and best clubs to try, offer local tips and feature fashion and music content.
Brand manager for Club 18-30 Deborah Milroy said: “Launching Free enables us to offer our younger customers a quality publication targeted at them, and provide a platform to highlight our position in the 18 to 30-year-old market.
Mobile phone applications are a great way to target tech savvy audiences, who are looking to access information on all the hottest holiday destinations this summer.”
The first edition of Free can be downloaded from today.
by Dinah Hatch
Dinah
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