United Kingdom
United States
Asia Pacific
40% off to Vanuatu
Thursday, 17 Oct, 2005
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Vanuatu Tourism Office, The Vanuatu Tourism Association, the Vanuatu Hotel & Resorts Association, Air Vanuatu and Pacific Blue have all joined forces to launch a 40% off sale into the Australian and New Zealand markets, with the program focusing on 40% off accommodation deals with significant savings on airfares.
Designed to fill a traditional pre and post Christmas slow period (end of January to end of March 2006), the promotion will be supported through advertising campaigns scheduled to run on Sydney and Brisbane radio and a direct email campaign, starting on 25 October 2005, driving business through to wholesaler product offerings.
A TV campaign is also planned for later in the year targeting the early part of 2006.
Graham Muldoon
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