Following its recent acquisition by Sabre Corp, travel technology platform Abacus has completed a rebranding.
All Abacus assets in Asia Pacific including 100 owned and affiliated offices in the region will now operate as Sabre.
The Abacus domain www.abacus.com.sg redirects to www.sabre.com/apac and customers will engage with local teams at Sabre Travel Network Asia Pacific.
"The rebrand recognises the global potential of Asia Pacific’s evolving travel businesses, especially those focused on the opportunities online," said Roshan Mendis, senior vice president of Sabre Travel Network Asia Pacific.
"We want every travel agent and regional supplier to readily access our global and local software, data, mobile and distribution services, to enjoy the benefit of one unified and market-aligned global Sabre brand."
"For our customers and prospects, the message is that Sabre is the partner of choice for faster shared innovation and accelerated growth. We will help all our Asia Pacific customers to compete in new markets and win," Mendis added.
The integration now offers access to a global distribution network of more than 425,000 on and offline wholesale, corporate and leisure travel outlets, Sabre says.
