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ABTA introduces upgraded partner scheme
ABTA has introduced an additional tier to its partner scheme for suppliers who want to get closer to its members.
It claims the new upgraded tier, ABTA Partner+, has been created after growing demand from existing partners for additional marketing opportunities.
Suppliers who opt for ABTA Partner+ will receive an enhanced listing on abta.com and bespoke email marketing to members.
They will also receive banner advertising on abta.com worth £700, together with further advertising discounts on the site.
ABTA chief executive Mark Tanzer said: "We’ve been listening to our partners and they have a clear appetite for greater marketing opportunities to communicate to ABTA members the wide range of discounts and exclusive services on offer.
"We are confident that the ABTA Partner and ABTA Partner+ scheme will meet that demand and strengthen the ties between ABTA partners and the wider ABTA Membership."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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