New research from ABTA – The Travel Association reveals the conflict in the Middle East has reshaped how and when people book their vacations, with travelers increasingly turning to travel professionals for advice and reassurance.
Nearly a third (31%) of UK adults said they are now more likely than before the current conflict to book with a travel professional, including travel agents and tour operators. The main reasons cited are their knowledge (53%), expertise (44%), and the security of booking a package vacation (41%).
The research also found that 27% of travelers are now more likely to book a package vacation than before the conflict. The biggest attractions are having everything taken care of (52%), the right to a refund or replacement if the trip can no longer be provided (48%), and value for money (38%).
The conflict has had a significant impact on international travel, initially causing flight delays, cancellations and official advice against travel to some destinations.
While the situation has eased in parts of the Gulf following updated travel advice from the UK’s Foreign, Commonwealth & Development Office (FCDO)°, many routes to or through the Middle East remain suspended. Travel professionals continue to arrange alternative routings and recommend different destinations to help travelers keep their vacation plans.
As a result, many travelers are choosing short-haul destinations this summer. Among those planning an overseas vacation during the next 12 months, 84% intend to travel within Europe.
Spain remains the most popular destination, chosen by 38% of people considering an overseas vacation this summer. Italy ranks second with 23%, followed by France at 19%.
USA, Japan and Australia popular overseas
Long-haul travel continues to attract strong interest despite the current disruption. The United States ranks among the Top 10 destinations, with 13% planning a trip there, while Australia and Japan each attract 6% of travelers.
The research also highlights changing booking behavior. More travelers are delaying reservations as they monitor prices and the wider cost-of-living situation.
Among those planning an overseas vacation during summer 2026, 30% intend to book just two to four weeks before departure, while another 10% expect to book less than two weeks before traveling.
Mark Tanzer, Chief Executive of ABTA, said: “While global events are influencing how people plan and book their holidays, and where they go, our appetite to travel abroad this summer and beyond continues to be strong.
“People are determined to get away, and the UK’s travel agents and tour operators are expertly placed to help them access the best deals and understand the latest travel advice. With so many people saying they will book late, our advice is to get ahead of the pack and arrange your holiday now to avoid any last-minute rush.”
° up to July 10, 2026
