Accor is significantly expanding its presence in Vietnam after signing a new strategic agreement with leading developer Sun Group that will add more than 5,300 hotel, resort and serviced residence keys over the next five years.
The projects will be developed in some of Vietnam’s fastest-growing tourism destinations, including Phu Quoc and Danang, further strengthening the country’s hospitality offering as international visitor demand continues to rise.
The deal introduces several Accor brands to Vietnam for the first time, including Sofitel Serviced Residences, Swissôtel Living, TRIBE, and SO/, Ennismore’s lifestyle brand. Existing brands including MGallery, Grand Mercure, and ibis Styles will also expand through the partnership.
Focus on Phu Quoc Island
The first phase of developments includes six properties, of which five are located in Phu Quoc. Sun Group is indeed the largest real estate owner on the island. They are :
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Bana Hills Hotel Danang – MGallery Collection (250 rooms)
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Ruby Beach Hotel – MGallery Collection (180 rooms)
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SO/ Phu Quoc Ruby Beach (300 rooms)
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Grand Mercure Phu Quoc Ruby Beach (250 rooms)
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TRIBE Hon Thom Phu Quoc (321 rooms)
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ibis Styles Hon Thom Phu Quoc (588 rooms)
Together, Accor and Sun Group say the projects are designed to create destination-led hospitality experiences while supporting Vietnam’s ambition to become one of Asia’s leading tourism markets.
“Vietnam’s rapid evolution makes it a key growth engine for our region,” said Duncan O’Rourke, CEO of Accor’s Premium, Midscale & Economy Division for the Middle East, Africa and Asia Pacific.
He said the company aims to bring “the right brands to the right locations,” giving travelers more authentic ways to experience Vietnam while supporting the country’s emergence as a world-class tourism destination.
Sun Group Chairman Dang Minh Truong said the agreement reflects the developer’s long-term strategy of creating internationally competitive tourism destinations while showcasing Vietnam’s culture and natural landscapes.
The expanded portfolio is also expected to generate new employment opportunities and contribute to the sustainable growth of Vietnam’s tourism sector.
Vietnam has enjoyed strong tourism momentum over the past two years, driven by rising domestic travel and a sharp rebound in international arrivals. The country welcomed nearly 12.3 million international visitors during the first half of 2026, up almost 15% year over year, and is targeting 25 million foreign arrivals for the full year.
Accor already operates 45 hotels in Vietnam, making it the company’s third-largest Asian market outside India and Greater China. The new projects will reinforce its leadership position across the luxury, lifestyle, premium and economy segments while expanding its footprint in several of the country’s fastest-growing leisure destinations.
