Some 450 delegates are attending the Advantage conference in Dubai, around 100 more than expected by the board.
"When we took the decision to go to Dubai, we anticipated around 350 delegates because it was further afield and the cost implications," said Advantage business development director Colin O’Neill.
"In fact we have 450, which is not much shorter than [the conference in] Malaga, so we’re delighted we took the challenge of going further afield."















