Advantage Holidays is now available to all Advantage Travel Partnership members looking to book dynamic packages.
Announced at the Advantage conference in May, Advantage Holidays was previously only available to a pilot group of agents.
Holidays are sold under the consortium’s ATOL and are packaged using its new Gateway 2 booking platform, which gives members access to over 200,000 hotels and flights from regional airports.
Advantage is running a launch campaign to raise awareness and promote the benefit of using its new tour operator, and members will be incentivised to book with a competition in which they are asked to post a ‘creative’ picture or video on social media featuring their Advantage Holidays windmill.
Managing director Julia Lo Bue-Said said: "We are delighted to report Advantage Holidays is in its final stages and is ready for members to use. Our focus now is ensuring our members are fully aware of the benefits and potential this new solution can provide them.
"The development of Gateway 2 and the introduction of Advantage Holidays represent major investments in securing the future prosperity of the business for the benefit of both our members and business partners…and this only just the start of our exciting and ambitious technology journey"
