Advantage Travel Partnership has launched a daily video giving news and support to members and the wider industry.
Called The Advantage Update, it will be delivered on all of Advantage’s social media channels at 6pm every evening and has been designed to share news in a ‘digestible, friendly and reassuring context’.
It comes after Advantage was forced to rethink a previous campaign urging the British public to Keep Calm, Travel On.
A spokesman for the agent consortium said: "In light of the UK’s and many other country’s responses to tackling COVID-19 the KeepCalmTravelOn initiative has evolved to highlight the advice travel agents and TMCs can provide at this time.
Instead, the agency group has introduced the hashtags #AskYourTravelAgent and #AskYourTMC and these are used on @KeepTheWorldTravelling Instagram account and Advantage’s social channels.
Advantage CEO Julia Lo Bue-Said said: "COVID-19 presents unprecedented challenges for those working in the travel industry both on a professional and personal level. We are bombarded by a consistently evolving situation and distressing news bulletins which cause information overload and stress.
"The aim of the Advantage Update is to share the most relevant, new developments affecting the industry in a clear and concise way and provide advice on all aspects of the business whilst helping to keep our industry connected and forge a sense of community."
