Asia travel platform Agoda has teamed up with Japan’s Hoshino Resorts Inc to boost access to the group’s portfolio on Agoda’s platform.
Agoda becomes the first digital travel platform to offer properties across Hoshino’s entire brand collection.
Japan is the top-searched global destination on Agoda, and inbound searches were up 35% for accommodations in the first half of 2025.
Domestic travel saw an 11% growth in year-on-year searches.
Agoda says the top inbound markets are South Korea, Taiwan and Hong Kong.
The collaboration brings all six of Hoshino Resorts brands HOSHINOYA, KAI, RISONARE, OMO, BEB, the newly launched LUCY, as well as other unique properties to Agoda customers.
“We are thrilled to offer a diverse variety of accommodations at great value through Hoshino’s distinct brands, catering to every type of traveler,” said Satomi Nakabayashi, Country Director, Japan at Agoda.
As well as lodging, Agoda offers a vast portfolio of flights and activities.
