Digital travel platform Agoda and Busan, South Korea have formed a strategic partnership to support tourism-related initiatives in the city.
With the recent signing of a two-year MOU, Busan and Agoda will collaborate to build on Busan’s appeal as an international destination.
The collaboration marks the first partnership between Agoda and a local government in Korea.
Through this partnership, Busan City and Agoda will cooperate on marketing campaigns by leveraging Agoda’s media solutions.
Initiatives will include online content competition designed to highlight Busan’s attractions.
Busan is known for its vibrant attractions, including beaches like Haeundae and Gwangalliand unique cultural sites such as Jagalchi Market, Gukje Market, Haedong Yonggungsa Temple, Taejongdae, and Gamcheon Culture Village.
The city offers year-round marine leisure and festival experiences—yachting, surfing, and major events like the Busan International Film Festival and Fireworks Festival.
Andrew Smith, SVP, Supply at Agoda said: “By partnering with Busan City, we aim to accelerate Busan’s move from a domestic favourite to a trending international destination.”
Agoda offers over six million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in the same booking.
