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Airlines continue ‘airsick’ practice of selling ads
Thursday, 24 Oct, 2006
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If you thought US Airways’ plan to sell space on its air sickness bags was enough for an upset stomach, get the medicine out: Spirit is about to embark on the same flight path.
Not exactly, though that could be the case.
The Airline admits it plans to sell advertising inside its new Airbus planes. That could involve rental car companies or other brands.
“We’re feeling our way through it,” Barry Biffle, Spirit’s marketing officer, told the Detroit Free Press. ”Some people want everything on the plane to be only them…some people are willing to share.”
Airline advertising includes:
- Southwest Airlines uses cups that have the Coca-Cola brand name.
- US Airways already sells ad space on napkins, tray tables and ticket jackets from DirectTV and the National Guard, among others. The ads on airsickness bags are expected later this year.
Report by David Wilkening
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