A 75% increase of investment in tourism marketing and development could bring about “revolutionary changes” and growth to Alberta’s visitor market, suggested various tourism officials.
Alberta will have another $42.4 million for marketing and development thanks to changes in the hotel room tax.
“We have a great product that people love once they learn about it — this increased investment is vital to help us sell this province to Canada and the world,” said Mac Makenny, co-chair of the Strategic Tourism Marketing Council.
The budget will permit Alberta to become more competitive with jurisdictions such as British Columbia, Ontario and Quebec.
The new budget of $42.4 million compares favorably, for example, with British Columbia’s $56.4 million.
Report by David Wilkening
