United Kingdom
United States
Asia Pacific
Alpharooms.com claims soaring transaction values
Total transaction value achieved by alpharooms.com has increased by more than 87% from £34.5 million in 2007 to £64.7 million this year.
Customer numbers also rose from 365,000 in 2007 to 654,000, according to the Sheffield-based travel website.
The company’s upgraded website highlights ATOL protected travel content prior to customers completing their booking.
The aim is to make it “crystal clear†if the flight or holiday chosen is protected before payment is made, the company said.
Founder and managing director Jason Fry said: “Following the recent demise of a number of airlines and tour operators, we have made the conscious decision to offer greater transparency for consumers about which flights and holiday packages carry the ATOL logo and offer full financial protection.
“Some of our competitors seem to be avoiding obtaining a license and we hope the CAA enforces the existing rules so that we have a level playing field.
“Our priority is to make sure our customers are fully informed and that they know they are receiving extra protection when they book an ATOL-protected product with alpharooms.com.â€
He added as the company marked its 10th anniversary: “We’re committed to growth and will expand despite a struggling market by continuing to make improvements to the site to the benefit of our customers.â€
by Phil Davies
Related News Stories:
Phil Davies
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Tricia Handley-Hughes of Inteletravel announces the location for the TravelQuest 2025 conference
Insights from James Ferrara on Inteletravel’s Growth and Future
Tricia Handley-Hughes on Inteletravel’s Growth and Challenges
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls